Overview

Nestled in the historic heart of Florence, Gelateria e Fruteria offers a vibrant retreat for those seeking authentic Italian gelato paired with fresh, wholesome fruit creations. Situated on Via Vacchereccia, this charming ice cream shop stands out not just for its prime location near iconic landmarks but for its commitment to freshness and natural ingredients.

The signature highlight here is undoubtedly their zero-sugar smoothies, crafted purely from fresh fruit. These blends capture the essence of seasonal produce, providing a genuinely healthy and refreshing option that feels indulgent without compromise. Alongside these revitalizing frullati, the gelato is a true revelation—silky, rich, and generously portioned, inviting you to mix and match your favorite flavors. Combinations with fresh fruit or Nutella elevate the experience, delivering layers of texture and taste that satisfy both traditional and adventurous palates.

No visit would be complete without sampling their cannoli. Available in classic ricotta, as well as chocolate-hazelnut and pistachio variations, these sweet treats bring a refined touch to the menu. While some have noted the smaller cannoli possess a slightly softer, toffee-like shell, the larger sizes remain true to the delightfully crisp and light texture expected from Sicilian heritage. The interplay between crunchy shell and creamy fillings perfectly complements the gelato selections.

The atmosphere of Gelateria e Fruteria echoes the warm, inviting spirit of Florence itself. The staff’s genuine kindness and attention elevate the visit beyond a mere dessert stop into a memorable moment of hospitality and enjoyment. It caters well to locals and tourists alike who seek quality, flavor, and a welcoming space to pause amid the city's bustle.

For anyone drawn to Mediterranean flavors and artisanal treats, this gelateria and fruteria strikes a fine balance between innovation and tradition. It's a place where freshness reigns and every scoop tells a story—whether it's the tropical granite or the comforting embrace of a double-gelato cone. If you find yourself wandering Florence’s narrow streets, this spot promises a sweet respite worth savoring.


Amenities & Services

Atmosphere
Casual
Quiet

What Customers Say

Valentino Guaracha
Mar 25,2026
5/5
I'm going to go against the grain here, but this was one of the best ice creams I've tasted in my life. It was sweet, rich and creamy. Regarding the price, we paid €18.5 for 2 double scoops, and 1 single scoop, a bit expensive for sure but not within the realm of absurdity. The serving size was also generous.
焦子恒
Mar 25,2026
5/5
酷爱跑!!!2个球是7欧,店员撞作布太会说英文,故意布告诉我们价格,冰淇淋也是十分布美味,有着独属于地中海气候的风味,其他的是脆脆的,这个则是面包的口感,软硬适中,难以言表,图片是其他地方买的
Richard Dakin
Mar 25,2026
5/5
I paid €5 for a 2 scoop cone, average for Firenze. Very nice limone and fragola.
Mohammed Reda Baazaoui
Mar 25,2026
5/5
Molto buono il gelato il prezzo 4€ è secondo me normale per un gelato a Firenze e in duomo vicino a Palazzo Vecchio, al mio amico è caduto il gelato sul pavimento , gliene hanno regalato un'altro, hanno davvero un cuore d'oro e ci tengo a farlo sapere, inoltre il gelato è molto buono!! Insomma in tutto ciò apprezzo il loro impegno e ci tengo a ringraziarli!!
Dazneyland
Mar 25,2026
5/5
Tasty Cannoli & Gelato Selection Gelateria e Frutteria offers plenty of gelato flavours and a variety of cannoli sizes, making it a great spot for a sweet treat. I decided to try the chocolate and pistachio mini cannoli, and while they were delicious, the outer shell had a stickier texture—almost like toffee. Maybe it was due to the size, but I’d definitely opt for the larger ones next time for a more traditional crunch. Still, a solid dessert spot if you're in the area and craving gelato or cannoli!
Alex
Mar 25,2026
5/5
Superb quality and taste of gelato. worth the price. Best combination for me is Oreo & Spagnola.
BEGOÑA MV
Mar 25,2026
4/5
Helados muy ricos y, no entiendo los precios que dicen otros comentarios porque nosotros pagamos 14,50 eur. por lo que veis en la foto: un cucurucho con una gran bola de helado y una copa con 5 "bolitas" de 2 sabores. Servido en mesa.
Sam S
Mar 25,2026
4/5
Expensive but I chose the salted caramel and it was SO GOOD. I think the price is probably why this place is reviewed quite low but I really enjoyed mine! The prices also aren’t very clearly advertised so I accidentally got a large tub for €8, but personally think my flavour choice was worth it

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